A life in the day of
  • Me
  • Background
  • Creative Direction
  • Content Development
  • Brand Development
  • Film
  • Other
  • Contact

​CREATIVE DIRECTION

From stopping traffic in Times Square, racking up millions of hits on Youtube and turning suburban dinner parties into warfare to creating bite-size high street fashion for TV, providing digital dreams for commuters and tumble-drying a koala bear, I have been CD on projects for almost every platform. Here are some...






​CAPRICE HOLDINGS

Sexy Fish restaurant launch campaign

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​HOTLIPS

Website, brand book and packaging
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NICOLE FARHI

AW 16 Campaign
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​OKA

Oka AW16 Catalogue
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NOKIA

Nokia Lumia 900 launch: Times Square, New York April, 2012
Nokia Lumia 900 launch: http://www.youtube.com/watch?v=abyYIHAGQ8M
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Nokia Lumia 800 launch: Deadmau5 at Millbank Tower, London November, 2011
Nokia Lumia 800 launch: http://www.youtube.com/watch?v=SX2Gd-kqV5s
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SAMSUNG

The Samsung S5 was launched early 2014. From targeted Google search, TV, OOH, print, experiential, retail installation and right across online, it has been the biggest campaign I have worked on. Every possible media on almost every platform.
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SAMSUNG

Launch film for LEVEL music products.

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Such a great shoot - all you brilliant people, thank you.





​SAMSUNG

RF 24 Refrigerator Print - The Ultimate Dinner Party Weapon
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Review: http://www.thecollaborators.com/christmas-advertising-simple-is-beautiful/







CONVERSE

Hack-a-Chuck
Team Cheil won the Bronze boot in the Converse | Google+ Hack-a-Chuck challenge for Cannes. 
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ASDA

George TV:  Christmas

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VELVET

Velvet Spring campaign: Print and outdoor
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                                                                                       Velvet Almond Milk Print 2012


CUSHELL

Cushell Its The Whooosh That Makes All The Difference 2012
Cushelle 2012:  www.youtube.com/watch?v=ugI665LQsPg

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ASDA

GEORGE TV : A/W, School Uniform, Bitesize, Easter, Christmas, 100% Cotton

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http://www.youtube.com/watch?v=rjt-oGFEURk&feature=BFa&list=UU8tDVNXUcPgLl98KFiyxQjA

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http://www.youtube.com/watch?v=c8A2s-Ks-2w&list=UU8tDVNXUcPgLl98KFiyxQjA&index=2&feature=plcp

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http://www.youtube.com/user/georgedressforless?feature=results_main



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                                                                                                      George Back to School 10" TV 2012







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 3 x 10" TV Spots George Prints, Colour and Brights
Colours: www.youtube.com/watch?v=DAeM-Ak-xO8&feature=player_embedded
Prints: www.youtube.com/watch?feature=endscreen&v=xQuhOw0gAIg&NR=1
Kids: www.youtube.com/watch?v=wGgiRHItay4&feature=player_embedded


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Easter kidsware: www.youtube.com/watch?v=sRuUl1HaXP8&feature=endscreen&NR=1



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George Christmas 2011: http://www.youtube.com/watch?v=QiLdGyT7GAM
George Back to School 2011: http://www.youtube.com/watch?feature=endscreen&v=fIAC_9Wimgk&NR=1
George 100% Cotton 2011: http://www.youtube.com/watch?v=nhdubWWTzjM




HOUSE OF FRASER

Rebrand and relaunch of flagship stores

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House of Fraser TV slot Sale


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                                                        House of Fraser S/S 2011





EUROSTAR

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                                                       Eurostar 'Exploring is Beautiful' print campaign 2011

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  Eurostar 'Exploring is Beautiful' digital campaign 2011






ACTION FOR HAPPINESS
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                                                                  Action for Happiness 2011

Action for Happiess: www.youtube.com/watch?v=Bc6WW1GGjbk&feature=player_embedded#


VERTU                                                   

Creative Direction for launch of Nokia's VERTU handsets. Global launch including multi-territory print campaign and creation of VERTU's brand bible and launch event blueprint. 
Artwork commissioned from british artist Christopher Bucklow


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The Hospital Club  
Visit: http://www.coolbrands.uk.com/the-hospital-club


A private members club in Covent Garden catering for London's creative industries. 
Restaurants, bars, screening room, HD sound and TV recording studios and exhibition space

As creative director I was responsible for the planning, development and delivery of the Hospital Club brand experience from building site through 5 years of business - its interiors, it’s collateral including the magazine and online, it’s membership positioning within the creative industries and all its communications.


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The Hospital Club Interiors 2006-2009


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                           The Hospital Club magazine cover Q2 2008






Frieze Art Fair VIP Lounge

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         Frieze Art Fair, London 2007

2006, 2007, 2008
Design for interior space, restaurant areas, bar, lounge, work areas, all packaging and all marketing materials.






Cannes Film, Television and Golden Lions Festivals

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Satellite Club at Cannes Film Festival 2007 


2006, 2007, 2008
On yachts, in villas and on the Crosiette in Cannes, creating the look, feel and tone of the venues, the interiors and all communications,.
































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