BRAND DEVELOPMENT
I have worked on several redevelopment and repositioning projects. This has included everything from straightforward logo redesign to sponsorship vehicle development. I love brands and have been lucky enough to work with some great UK and international ones including Tate, Channel 4, Nokia/Vertu, and Reiss.
Channel 4
1999-2000
Repositioning Channel 4 as a driver of the UK creative economy by delivering a full review of its investments in creative activity off-air and writing a new strategy for its positioning.
Manage identity change and carry out a full audit of all its sponsorship, and create a repositioning strategy for Channel 4 and FilmFour’s branded off-air activity. Delivering effective sponsorship of, amongst others, Edinburgh’s Film and Television Festivals, The National Theatre, Royal Court Theatre and Tate
Repositioning Channel 4 as a driver of the UK creative economy by delivering a full review of its investments in creative activity off-air and writing a new strategy for its positioning.
Manage identity change and carry out a full audit of all its sponsorship, and create a repositioning strategy for Channel 4 and FilmFour’s branded off-air activity. Delivering effective sponsorship of, amongst others, Edinburgh’s Film and Television Festivals, The National Theatre, Royal Court Theatre and Tate
Channel 4 sponsor the Tate Turner Prize - Damien Hurst 1999
Channel 4 sponsor the National Theatre (alongside Channel 4 sponsorship of Public Art
Fund projection project)
Fund projection project)
Channel 4 sponsor the Perrier Comedy Awards
Channel 4 Sponsorship of The Edinburgh International Film Festival
Channel 4 Artist commissioned campaign for 'This is Modern Art' 2000 Gavin Turk artwork
TATE
2000/2001
Bring together a broad range of marketing partners to support the re-position of Tate at Millbank as Tate Britain.
Partners included Coffee Republic, Reiss and MAC cosmetics who sponsored Tate Modern's Surrealism exhibition.
Bring together a broad range of marketing partners to support the re-position of Tate at Millbank as Tate Britain.
Partners included Coffee Republic, Reiss and MAC cosmetics who sponsored Tate Modern's Surrealism exhibition.
The Victoria and Albert Museum
2002 - 2003
Repositioning the public program of the newly admission free museum. Exhibition marketing and brand positioning including Art Deco (Selfridges windows and a TimeOut guide to Deco London), Versace, and the museum’s 150th Anniversary with a Simon Periton external lighting installation
Repositioning the public program of the newly admission free museum. Exhibition marketing and brand positioning including Art Deco (Selfridges windows and a TimeOut guide to Deco London), Versace, and the museum’s 150th Anniversary with a Simon Periton external lighting installation
Victoria and Albert Museum '150th Anniversary' Simon Periton light installation
Art Deco exhibition partnership 2003
OTHERS
Reiss 2003/4
A review of the customer experience of the Reiss business. Produced a document observing the status and recommendations for repositioning. Including in-store communication, external marketing partnerships and product development.
