A life in the day of
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​BRAND DEVELOPMENT

I have worked on several redevelopment and repositioning projects.  This has included everything from straightforward logo redesign to sponsorship vehicle development. I love brands and have been lucky enough to work with some great UK and international ones including Tate, Channel 4, Nokia/Vertu, and Reiss.



Channel 4
1999-2000
Repositioning Channel 4 as a driver of the UK creative economy by delivering a full review of its investments in creative activity off-air and writing a new strategy for its positioning.

Manage identity change and carry out a full audit of all its sponsorship, and create a repositioning strategy for Channel 4 and FilmFour’s branded off-air activity.  Delivering effective sponsorship of, amongst others, Edinburgh’s Film and Television Festivals, The National Theatre, Royal Court Theatre and Tate


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                                Channel 4 sponsor the Tate Turner Prize - Damien Hurst 1999
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                              Channel 4 sponsor the National Theatre (alongside Channel 4 sponsorship of Public Art 
                               Fund projection project)
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                               Channel 4 sponsor the Perrier Comedy Awards 

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                               Channel 4 Sponsorship of The Edinburgh International Film Festival

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                               Channel 4 Artist commissioned campaign for 'This is Modern Art' 2000 Gavin Turk artwork







TATE
2000/2001

Bring together a broad range of marketing partners to support the re-position of Tate at Millbank as Tate Britain.  
Partners included Coffee Republic, Reiss and MAC cosmetics who sponsored Tate Modern's Surrealism exhibition.

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T
he Victoria and Albert Museum
2002 - 2003

Repositioning the public program of the newly admission free museum. Exhibition marketing and brand positioning including Art Deco (Selfridges windows and a TimeOut guide to Deco London), Versace, and the museum’s 150th Anniversary with a Simon Periton external lighting installation

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                     Victoria and Albert Museum '150th Anniversary' Simon Periton light installation
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                          Art Deco exhibition partnership 2003





OTHERS


Reiss 2003/4
A review of the customer experience of the Reiss business. Produced a document observing the status and recommendations for repositioning. Including in-store communication, external marketing partnerships and product development. 






































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